Business Tourism and Events Strategic Lead

Business Tourism and Events Strategic Lead
£65,000 + fantastic benefits!
Birmingham (Hybrid / flexible working hours!)

Are you ready to take the lead in shaping Birmingham and the West Midlands as a world-class destination for business tourism and major events? This is your chance to drive strategy, build powerful industry connections, and make a real impact in a dynamic and fast-paced environment.

We're looking for a visionary Business Tourism and Events Strategic Lead to spearhead business development, attract global conferences, and oversee a high-performing team. If you're passionate about the tourism and events industry, commercially driven, and thrive in leadership roles, we want to hear from you!

What You'll Be Doing:

" Champion Birmingham & the West Midlands as a premier conference and events destination.
" Develop and implement innovative strategies to attract international business tourism and major events.
" Lead the Convention Bureau and ensure commercial income targets are achieved.
" Build and maintain strategic relationships with industry leaders, VisitBritain, and key business event organisations.
" Oversee the Convention Bureau and Major Events budget, ensuring maximum impact and ROI.
" Lead a dynamic team, fostering a high-performance culture through coaching and training.
" Stay ahead of industry trends, integrating new technologies to enhance business development and income generation.
" Support and drive high-value bidding processes to secure large-scale events for the region.
" Collaborate with marketing teams to craft compelling campaigns and content that attract event organisers and key stakeholders.

What We're Looking For:

" Proven experience in business tourism, event strategy, or a similar commercial role.
" Strong leadership and stakeholder engagement skills.
" A track record of developing and delivering successful strategic plans.
" Commercial acumen with the ability to drive income generation and business growth.
" Confidence in public speaking and representing the region at a national and international level.
" Passion for Birmingham and the West Midlands, with a drive to position it as a global destination.

Why Join this exciting business?

" Competitive Salary: £65,000 + excellent benefits package.
" Flexible Working: Hybrid options to support work-life balance.
" Career Growth: Opportunity to shape and grow a key sector for the region.
" Impactful Work: Play a crucial role in driving economic growth and international recognition.

Interested to know more? Contact Hayley Whitehead at Pertemps Birmingham or click apply today!